Desde ReferralCandy quisieron saber mi opinión y predicción sobre el BFCM (Black Friday Cyber Monday) de este año, formando parte de otros 30 expertos en Ecommerce a nivel Internacional.
Brands will Focus on Attracting New Customers
Our main objective this BFCM is to attract new clients, and in order to do that, we’ll create retargeting campaigns in advance which allows us to hit those audiences at a lower price.
One week before BFCM, we will run additional lead generation campaigns using coupons for exclusive discounts.
All of these new leads, along with those we’ve been gathering over the year through our content marketing strategy are re-activated just in time for BFCM.